Brand platform, brand strategy, copy strategy, logotype and visual identity for Febe Milano. Just like the independent women and lovers of life who wear their clothes, Febe constantly expresses strength, positivity, self-confidence, elegance. It does so from the name, with a refined but direct sound, a name full of light and energy in every sense: from the Greek phoíbe, meaning “luminous”, “sparkling”. It has a natural affinity with the Italian atmospheres and culture of the present and the past.